Disney

I will be picking up a 1/3rd position on Disney in the morning. Earnings are coming out on November 8th and I want to be positioned ahead of those numbers. All fundamentals on Disney are solid, save debt, which is a bit high. However, with the Olympics coming up, as well as the elections, I see the potential upside on their Media segment to benefit greatly in the next year. The stock has done nothing for the past year. The swing low is 10% below my initial entry, so the risk is far worth the potential reward on this one. Disney is a Consumer Discretionary stock, and we all know that this sector has not been doing very well of late (since June of this year). The XLY fell 12% from its open on July 6th to the close on August 16th. Disney fell half that (6%) during the same period. From the July 6th high, Consumer Discretionaries (as measured by the XLY) has fallen 9%, while Disney has INCREASED fractionally during the same period. Technically speaking, the bullish reversal bar today off the 200-ema and the reverse head and shoulders on the daily and weekly charts just solidifes my desire to have a piece of this company at this time. I held DIS some time ago when they purchased Pixar and Steve Jobs joined the Board. My hope was that the synergistic effects of jobs-pixar-apple-disney would create and outstanding investment opportunity. Apple's portion of the equation far exceeded my expectations, but I cut DIS loose at about this level when it was just churning. Now is the time to give it a go one more time.